Client Overview

A Global 100 company sought to enhance its ability to identify high-potential customers for their AI solution. Their goal was to leverage data-driven insights and predictive analytics to determine which clients were most likely to adopt their AI solution, enabling more efficient sales strategies, increased revenue, and faster go-to-market execution.

The Challenge

The existing process for identifying potential AI customers was slow, manual, and often inaccurate. Sales teams struggled to quickly determine which clients had the highest likelihood of conversion, resulting in missed opportunities and inefficient resource allocation. A data-driven, AI-powered solution was needed to streamline targeting, improve efficiency, and boost adoption rates.

The Solution

Nextant leveraged predictive machine learning analytics to develop an AI-powered propensity model, enabling the client to optimize sales efforts. Key elements of the solution included:

AI-Driven Insights: A machine learning model trained on historical purchasing data and behavioral insights from existing buyers of the solution.

• Multidisciplinary Expertise: AI, business intelligence (BI), and project management specialists collaborated to ensure full business alignment.

• Seamless Integration: The model’s results were embedded into a Power BI dashboard, providing real-time, actionable insights for sales teams.

• Technology Stack: Built on Azure Machine Learning and Python for advanced predictive analytics.

The ROC Curve illustrates the performance of the machine learning algorithm on new data. The AUC (Area Under the ROC Curve) value is 0.85, indicating a high level of precision. This suggests that the model performs well 

“By leveraging AI, we developed a solution never imagined by the client, with amazing results” Santiago Zubieta, the project’s lead developer, states. "This initiative not only transformed their sales strategies, but also set a new benchmark for AI adoption in the company."

The Impact

• High Adoption of model recommendations: Over 20+ sales reps actively leverage the new propensity model to refine customer targeting strategies.

• High Accuracy: The model achieved ~80% accuracy in predicting high-potential customers within the first two months.

• Real-Time Monitoring: A live performance tracking system was implemented to maintain and refine accuracy.

• Strategic Expansion: The success of this initiative sparked broader interest in AI-driven models, leading to the creation of a new AI workstream within the organization.

This histogram represents the predicted probabilities by class. The blue histogram corresponds to Class 1, which indicates customers who have the AI solution. As shown, all customers who had the AI product were predicted with a probability greater than 0.5, which is a positive outcome. The red histogram represents customers who do not yet have the AI Solution. Those with a predicted probability above 0.5 were classified as highly likely to purchase the product.

Why Nextant?

Nextant specializes in AI-powered business intelligence solutions that help enterprises unlock the full potential of their data. By leveraging advanced analytics and machine learning, we empower organizations to streamline operations, enhance decision-making, and drive measurable business growth.

• Higher ROI in AI: According to a recent McKinsey report, businesses that integrate AI into their sales processes experience a 5-10% increase in revenue (Source: McKinsey & Company).

• Faster Sales Cycles: Research from Forrester shows that companies using AI-driven sales analytics shorten their sales cycles by up to 30%, improving overall efficiency (Source: Forrester).

Our AI solutions are tailored to:

• Increase sales efficiency by helping teams prioritize the right leads.

• Improve forecasting accuracy with data-driven insights.

• Accelerate AI adoption through seamless integration with existing workflows.

• Deliver real-time insights that give sales teams a competitive edge.

Learn how our AI Strategy Roadmap can help businesses accelerate AI adoption and drive measurable ROI. Explore the roadmap.

Supporting AI Expertise

Nextant has a proven track record in AI-driven solutions across industries. Check out our case study on how a Fortune 100 tech giant transformed workforce training using AI-powered microlearning: Read the case study.

Take the Next Step

Don’t allow slow, manual sales processes to hold you back. Leverage AI to gain a competitive edge—schedule a consultation today!

Technologies Used

Power BI, Azure Machine Learning, Python

Specialization Areas

Analytics & Business Insights, AI, Machine Learning, Sales Optimization, Predictive Analytics